Adoption Strategy

Growing users organically and through strategic partnerships and marketing.

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On campus events and partnerships

Currently partnered with number of on-campus organizations such as sororities, marketing clubs, fashion schools. 

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Social Media marketing & press

Actively engaging and conversing with potential users on social media, especially Facebook, Instagram, & Pinterest. Pursuing target audience through online blogs, magazines.

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Partnerships

Boutique firms and independent online sellers. Eg. Beauty at its finest.